PinnedDavid PichExploring the Impact of 3D vs. 2D Mobile Ads: Insights from Industry Experts and an Academic StudyArticle by David Pichadze & Yoni Segev3 min read·Jun 4, 2023----
David PichHow to make your creatives more engagingYour game is ready for release, and it looks great. Now you need to find ways to attract users to download and play it, so you are…4 min read·Nov 24, 2020----
David PichiOS 14 and IFDA — Privacy Wins OutBack in June at WWDC 2020, Apple announced their new operating system iOS 14. Buried a long way down in the announcements of bright and…5 min read·Nov 24, 2020----
David PichHyper Casual As A Design LanguageHyper-casual games are still leading the app stores by storm, holding the top places in free app downloads on both app stores, and…5 min read·Nov 23, 2020----
David PichHOW TO SCALE YOUR UA ACTIVITYLet’s face it, the UA campaign landscape is not straight forward, in fact, it can often be a complex landmine. Trying to hit that sweet…4 min read·Nov 23, 2020----
David PichHOW TO OPTIMIZE YOUR AD CREATIVES FOR FACEBOOKFrom creating and executing thousands of Facebook ads, I can safely say that optimizing creatives for Facebook falls into two succinct…4 min read·Nov 23, 2020----