Your game is ready for release, and it looks great. Now you need to find ways to attract users to download and play it, so you are planning your marketing campaigns. With games as with anything else, it’s all about the visuals you provide, so how can you create your…


Back in June at WWDC 2020, Apple announced their new operating system iOS 14. Buried a long way down in the announcements of bright and shiny new features came the announcement that put dread into the heart of every mobile advertiser around the world: “User Privacy. On iOS 14, apps…


Hyper-casual games are still leading the app stores by storm, holding the top places in free app downloads on both app stores, and accumulating ad revenue for their makers. …


Let’s face it, the UA campaign landscape is not straight forward, in fact, it can often be a complex landmine. Trying to hit that sweet spot when scaling can be tricky — there always seems to be a catch, whether it’s CPI and/or CPM which can soar or plummet, or…


From creating and executing thousands of Facebook ads, I can safely say that optimizing creatives for Facebook falls into two succinct categories; the ad structure itself, and testing.

The world of Facebook ads is both exciting and challenging at the same time. The killer app is ready, yet finding…

David Pich

A passionate data-driven entrepreneur, delivering dynamic performance-focused advertising solutions. Catapulted sales & Marketing.

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