Back in June at WWDC 2020, Apple announced their new operating system iOS 14. Buried a long way down in the announcements of bright and shiny new features came the announcement that put dread into the heart of every mobile advertiser around the world: “User Privacy. On iOS 14, apps…

Hyper-casual games are still leading the app stores by storm, holding the top places in free app downloads on both app stores, and accumulating ad revenue for their makers. …

Let’s face it, the UA campaign landscape is not straight forward, in fact, it can often be a complex landmine. Trying to hit that sweet spot when scaling can be tricky — there always seems to be a catch, whether it’s CPI and/or CPM which can soar or plummet, or…

From creating and executing thousands of Facebook ads, I can safely say that optimizing creatives for Facebook falls into two succinct categories; the ad structure itself, and testing. The world of Facebook ads is both exciting and challenging at the same time. The killer app is ready, yet finding…